Throughout the marketing world Lester’s legacy burns brightly and continues to point the way forward.

"Lester Wunderman transformed direct mail into today's direct marketing industry. He is the industry's true pioneer and continuing giant." — John J. Veronis, 1996 Being Direct/Jackat, Veronis, Suhler & Associates "Wunderman, in the course of his career, established himself as the genius of Little Think, of the small but significant details that turn a shopper into a buyer. He was the person who first put bound-in subscription cards in magazines, who sold magazines on late-night television with an 800 number, who invented the forerunner of the scratch-'n'-sniff ad, who revolutionized the mail-order business, and who, in a thousand other ways, perfected the fine detail of true salesmanship." — Malcolm Gladwell, The New Yorker, July 6, 1998, "The Spin Myth" "That Lester Wunderman should be the acknowledged authority on the origins of direct marketing is understandable: after all, he invented it. But it's a matter of wonder that he remains unchallenged as its contemporary practitioner and that he can envisage its future with more clarity and common sense than anyone I know." — Sir Martin Sorrell, Group Executive, WPP (2004) "He is one of a kind. An accomplished businessman. A devoted family man. A visionary. An artist. A legend. That's the Lester I'm proud to know—and the Wonder Man so many of us aspire to be." — Howard Draft, DM News, November 30, 2009 "I remember the first time I ever spoke to Lester. It was at a conference in Los Angeles. I'd been in the business about 10 years. Lester had just delivered a speech, and like a star-struck groupie I stopped him in the hallway and told him how much I wished I’d had the chance to work for him." — Howard Draft, DM News, November 30, 2009 "'In many ways, Lester Wunderman was a visionary for the entire field of advertising,' says Brian Fethersonhaugh, chairman and CEO of OgilvyOne Worldwide. 'These are very smart fundamental principles that apply to today’s digital world.' — Adweek, August 30–September 6, 2010, "Direct Marketing Leading Today's Digital World" "Today, direct marketing is moving closer toward Wunderman's ideal of communication with 'an audience of one,' according to Reuben Hendell, CEO of MRM Worldwide..." — Adweek, August 30–September 6, 2010, "Direct Marketing Leading Today's Digital World" "[Reuben] Hendell said the digital world makes it an exciting time to capitalize on Wunderman's thinking... Direct marketing has been a fun ride, and we're only at the beginning." — Adweek, August 30–September 6, 2010, "Direct Marketing Leading Today's Digital World" "[Lester] Wunderman has never shied away from creatively seeking answers to problems. 'I've always had the audacity to try new things,' he [Lester Wunderman] says. 'As a matter of fact, what I'm most afraid of is convention. If anything, I'm afraid of being stuck in the ruts of the old vehicles that have passed over the road.' " — Adweek, August 30–September 6, 2010, "Direct Marketing Leading Today's Digital World"