Articles About Lester

At 90, Direct-Marketing Legend Wunderman Looks Forward to 'Personal Advertising' Future, Advertising Age, July 26, 2010

Driving Response, Adweek, August 26, 2010

Lester Wunderman on His 90th Birthday, Engaging Times, June 23, 2010

19 Things Successful Direct Marketing Firms Know, Marketing Web, July 6, 2010

Wunderman Celebrates Their Father's 90th Birthday Lester Wunderman, Advertising Legend, Responsible for Many Marketing Innovations Has Spent Over Half a Century in the Industry, PR Inside, June 21, 2010

Articles By Lester

Without Service There Are Only Buyers Not Customers, Point, A DMA Publication, Vol.1, Spring 2009

The Customer as Hero, Forrester Marketing Forum, Keynote Address, April 12, 2007

Interviews with Lester

Lester Wunderman Interview, The One Way Ticket Show, July 15, 2014

The Future Will Be Custom Made: Interview with Lester Wunderman, MarketingDay Magazine, April 28, 2011

Lester Wunderman, the Pioneer of Direct Marketing, Blog Talk Radio, March 23, 2010

The Future of the Customer Experience from the Founder of Direct Marketing, The CEO Show, April 11, 2010

Lester Wunderman: Being Direct on Marketing, ClickZ, October 2, 2008